Capitalizing and Controlling Content in 2020

FROM INDIVIDUAL TO IMMERSIVE MEDIA

eBook Capitalizing cover image

The media and entertainment industry is filled with brilliant and creative minds. Yet as a whole, it is not keeping up with making the sweeping changes that are essential to fully exploit the value of the content they are creating, selling, leasing, buying, and/or licensing. As 2020 approaches it is imperative that our industry acts now to put the right systems and business models in place to stay competitive.

This e-book discusses three things the industry needs to know to ensure that it succeeds in this rapidly changing and highly volatile environment:

  • The increased complexities of a direct-to-consumer (D2C) ecosystem
  • The need for fresh thinking and fresh models to attract a new generation of consumers
  • The exciting and lucrative possibilities of an immersive experience (Augmented Reality, Virtual Reality and Mixed Reality)

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eBook A Brave & Very Fragmented New World

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