We know that consumers are cutting the cord at an ever-increasing rate, but what remains unclear is how they feel about the wealth of OTT choices that will soon be available. TV Time and United Talent Agency conducted a study in September 2019 to assess these feelings on the new media landscape. The study leverages TV Time’s global community of more than 12 million users of its TV tracking platform, and was conducted in the U.S. and in three of Disney’s international launch markets. It focuses on six upcoming streaming services: Disney+, Apple TV+, HBO Max, Peacock, Discovery Streaming, and Quibi.
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